We are a Digital and Growth Marketing agency helping to accelerate business growth, elevate customer engagement, and take your business to the next level.

Yay!Starter Marketing was launched by Yana Lapitskaya in 2016, following a career with world leading marketing and digital agencies from the Omnicom and WPP networks. She was then joined by co-founder Jessy Conflon in 2020, who specialises in working with successful Fintech startups, online marketplaces and eLearning businesses.

From consulting with a wide variety of ambitious new businesses, we were astonished by the number of startups and SMEs that are struggling to find great quality digital and growth marketing services, that they can afford. This is what prompted us to create Yay!Starter Marketing.



Our mission is to work with ambitious businesses to enable your growth through marketing.
We act as an extension of your company, always with your best interests in mind.





Yana Lapitskaya - Founder and Managing Director

Yana manages Yay!Starter on a day-to-day basis and believes this is the best job in the world. Over the years she has worked with companies in a variety of sectors, including Technology, Sport, Broadcasting, FMCG and Property. Combining passions for marketing, digital innovation and sport she always strives to take the businesses she works with to the next level.

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JESSY CONFLON - Co-founder and Growth Marketing Director

Jessy is an experienced and trilingual Growth Marketing Professional, with over 8 years of experience. Her experience comes from working with disruptive startups across the Fintech space, B2B & B2C SaaS businesses, as well as 2-sided Marketplaces. She enjoys solving the challenges associated with getting to product-market-fit, generating and nurturing leads as well as translating marketing data into actionable business decisions. Holding two Masters degrees in Strategic Management and Marketing, as well as a BA in International Business, Jessy is educated in all areas across the marketing spectrum.

LinkedIn Profile?

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Laura Boero - Account Executive

Laura is an Account Executive who recently graduated from the University of Greenwich, where she studied PR and Communications. Laura joined Yay!Starter Marketing as a Marketing Intern during her studies and then landed into a full-time role after graduation. Her responsibilities span from social media planning and content creation to editing and admin work. She’s passionate about tech and loves spending her spare time in nature.

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Polina Dyer - designer & ART DIRECTOR

Polina Dyer is an established graphic designer and art director with more than 10 years of experience. After her graduation from UAL London, LCC Graphic Design (MA) she started her own practice and has worked with corporate and independent clients alike. Polina specialises in: developing Brand and Identity, Editorial Design and Art Direction. Her aim is to create design solutions that reflect client’s personality in an intelligent and comprehensive way.


Helen McCarthy - copywriter

Helen helps Yay!Starter’s clients find their tone of voice and makes their marketing copy shine. She constantly adjusts her style and register for different audiences, and always writes copy that gets the job done. Helen has a bachelor's degree in English Literature from the University of Manchester, and has been published in The Guardian and GQ Magazine.