Problem: Accord had a dated, non-GDPR compliant website that wasn’t attracting or capturing leads effectively. They had a rudimental social media presence. Their goals were: global brand awareness, being top of mind for potential clients and becoming their transportation partner for major sport events. Our idea was to focus on the digital footprint to achieve this.
We created a Digital Strategy and Roadmap, fixed the website issues and updated it visually, created a content strategy and case-studies. We created a Social Media strategy, completely revamped the social media presence, focusing on LinkedIn (corporate and personal pages), created and distributed the content regularly.
We managed to achieve:
Grew reach from 8 to 22 geographies in 3 mo
Monthly users increased by 530%
Page views increased by 1225%
27% - growth in page followers in 1 mo
37% - growth in visitors to the company page
1673% - growth in post impressions
Check out Accord here: https://drivingthegame.com