Problem: Experts in delivering financial wellbeing, Bippit needed help defining their go-to market strategy and validating some of the initial assumptions that would take them closer to product-market fit, as well as guidance on whether to start with a B2B and B2C approach.
Solution: We created a go-to-market strategy for them, including both a B2B and B2C approach and recommended to start with the B2B strategy due to budget constraints. We created a growth marketing and content strategy which included content such as guides, SEO-friendly blog content and a brochure that would support our cold outreach campaigns. We also implemented a cold B2B email sequence for automatically sourced LinkedIn leads and a series of event-triggered email automations for their end-users.
In this 3-month long project, we managed to:
Elaborate and set up the whole marketing strategy
Validate some of the product assumptions
Challenge some of the product limitations based on user testing, and generate some initial B2B leads, with our B2B cold outreach campaign.
Check out Bippit here: https://www.bippit.com