Problem: National Association of Licensed Paralegals (NALP) and National Paralegal College (NPC) wanted to grow awareness of the paralegal profession, promote its membership body and the educational courses for paralegal lawyers. Accredited by Ofqual as a Qualifications Awarding Organisation, NALP is the longest-running UK Membership Body for Paralegals, which offer accredited Paralegal Qualifications, Legal Training and the opportunity to apply for a NALP Licence to Practice.
National Paralegal College (NPC) provides legal courses, paralegal training, and accredited paralegal qualifications.
We handle all marketing communications and advertisement:
Content creation and distribution on social media - Facebook and LinkedIn
Pay-per-click advertisement on Google
Blog management and Newsletter
Marketing support for events at all touchpoints, including the National Paralegal Day with Partnership marketing with the likes of the Open University, Finders International, The Institute of Legal Secretaries and PAs, etc.
Strategic marketing advice for the Advisory Board
We also collaborate closely with the NALP PR agency to ensure content atomisation and consistent messaging.
We managed to achieve:
Significant growth in followers on social media: 48.24% new followers gained on Linkedin and 14,6% on Facebook in under a year
The newsletter KPIs improved from 13.4% open rate and 0.9 CTR to 59.7% open rate and 17.6% CTR
Most importantly, NALP and NPC have reported membership and student base growth in under a year since we started working together
Check out NALP here: https://www.nationalparalegals.co.uk/
Check out NPC here: https://www.nalptraining.co.uk/