Yay!Starter has been working with diverse clients in a variety of sectors, from pre-seed startups to Fortune 500 brands, to increase their performance with the most modern and innovative growth marketing tactics.

25 years of combined expertise developed at the international level helped us to shape our unique approach to marketing.

Learn more about our work here:

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We worked with thelittleloop, a rental marketplace for children clothing on an eco-friendly mission to revolutionise the children’s clothing industry. They needed help with defining and implementing their marketing and content strategy, key business metrics, email marketing, tracking, and this is where we stepped in.


RBA International

We teamed up with RBA International, an e-learning training provider in the retail banking space needing to reach new B2C clients. With an end goal of selling their certifications directly to individual retail bankers, we implemented a variety of growth marketing campaigns resulting in scaling their B2C sales by over 35% in year 1.



In 2 years of support, we helped the Fintech startup Paybase go-to-market with their B2B2C payments solution for early-stage marketplaces, Fintechs, and cryptocurrency businesses. To do so, we developed and implemented an in-depth digital and growth marketing strategy evolving around increasing brand awareness (content creation, events and PR), and inbound lead generation (paid acquisition via Google, LinkedIn ads and event marketing).

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Experts in delivering financial wellbeing, Bippit needed support defining their primary go-to-market strategy and generating B2B sales, and in this 3 month-project, we fulfilled this need through an elaborated growth marketing strategy, including content creation and a B2B cold outreach campaign.

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In 2018-2019 we worked with Accord - Driving the Game, a transport management company for high-profile, international sport events. They wanted to increase brand awareness and become the preferred partner for major sport events, and we focused on the digital footprint to achieve this. 



We have been successfully working with NALP - the longest-running UK Membership Body for Paralegals, which offers accredited Paralegal Qualifications and Legal Training - since early 2019. National Paralegal College is the trading name of NALP Training - it provides legal courses, paralegal training, and accredited paralegal qualifications. 


Tiny Whale

In 2019/2020 we worked with Tiny Whale Surf Lodge, a surfing holiday centre based in Portugal that wanted to promote their holiday packages and get bookings throughout the summer and the autumn period. It was their first season after a big renovation, and time was of the essence as we started work in June to help put bums on seats (and feet on surfboards!).



We worked with Coca-Cola and its marketing agency Action! during the FIFA World Cup 2018 in Russia helping the asset management and hospitality team to organise and run operations in 11 city and 12 locations. This involved building and testing innovative digital solutions that created once in a life time experiences for 5000+ people.



The focus of our work for VideoDone was on reshaping this startup's brand, its value proposition and digital presence for a B2B market. Thanks to this project, their share of B2B clients has grown from 60% to 90%. VideoDone was able to pursue new, promising partnership opportunities. 



We introduced content, email and social media marketing to this FinTech startup in their first year of trading, doubling the page views on their website in 2 weeks and exceeding the average industry conversation rates by 300% with our LinkedIn advertising.



EtonX, an e-learning project by Eton College, has asked us to run a pilot digital marketing project to promote their brand new course in Russia and Kazakhstan. After thorough market research, we designed and implemented a multi-channel marketing campaign…



We worked with Advance from its inception in 2017 to create and launch a radically new brand proposition in the online recruitment sector. It has now seen a number of iterations and was nominated for an industry award... 



Enso - a sport apparel brand - approached Yay!Starter in 2016, initially with a request to create its brand concept ahead of launch. Our partnership grew quickly to include sport and fitness blogger outreach as well as social media marketing...

Yana’s ability to see beyond the data into the valuable information it provides is outstanding.
She feels the essence of the brand and can give you a detailed report on how to improve your performance based on a limited budget as a start-up company.
— Karina Davletshina, Enso Sports Apparel Founder